Troubleshooting SEO

While working as an SEO Specialist in the Philippines , one of my task is to troubleshoot our clients website. When I say troubleshoot I mean troubleshooting the on-page and the off-page aspect of our clients website in an SEO Specialist view. Here are some tips for troubleshooting SEO.

1. HTML TAGS

*Make sure that all the HTML TAGS have the right values. The title tag must contain the words that you are targeting. The meta description must be appropriate and relevant to your web-page and like the title tag you description contain the target search term. The meta keywords must also be relevant and must also contain the target search terms that you want. The H1 tag must be present on your page as much as possible and also it must contain the target search term that you want.

2. WEBSITE STRUCTURE

*Make sure that your website is structured well. If you have a sub-page make sure that all sub-pages has a link gong to your homepage and make sure that as much as possible that the link is in-content.

3. THE 301 REDIRECT

*The 301 redirect is used to redirect web-pages and tell search engines that a web-page have moved permanently to the other web-page thus the other web-page inherits all the trait of the other one. We use this 301 redirect to consolidate the traffic and the rankings of a website between http://yoursite.com to http://www.yoursite.com.

4. BACKLINK COMPARISON

*One way to improve you websites ranking is to compare it to your top competitors website. You must look and analyze all the backlinks of you competitor. You must compare the amount of backlinks of your website to you competitors website. While doing this you will be able to see some of the websites where you competitors are listed and if possible for you to create a link on those you must create one for your own website.

I hope this information will help you guys in making you websites ranked in search engines. So long until my next post!

—–Peter John R. Caringal

SEO defined by wikipedia

source: wikipedia (http://en.wikipedia.org/wiki/Search_engine_optimization)

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym “SEO” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym “SEO” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.